Burnt Orange Bud Light Brouhaha

If you are like the typical college student, you have drunk a beer or two this college football season. You have probably also noticed that some beer cans have a little more team spirit than others. Since August, Bud Light has been selling beer cans in a distinctive orange can around Austin, to help promote Bud Light as a UT supporting beer.


Longhorn faithful love everything Burnt Orange.

Bud Light has 26 “fan cans” listed on its tailgate themed website, including the “burnt orange and white”. The website simply lists the cans and asks visitors to vote. Black and Gold appears to be winning with %9, compared to UT’s %2.The website also has other tailgate themed interactivity courtesy of “Jimmy”.

The topic of underage drinking and college binge drinking has been on the mind of educators and parents everywhere. Estimates on the lethality of college age drinking vary, but everyone agrees that binge drinking is something that should be discouraged and no college wants to be seen promoting it.


Some groups are concerned that the cans could imply colleges support binge drinking.

Unsurprisingly, many colleges are not happy with this. The Wall Street Journal reports that many colleges, including Texas A&M and other Texas schools, are up in arms over the unauthorized branding. The vast majority have even asked Bud Light to cease producing the cans.

UT has taken a different tact when dealing with this issue – they say the color is not even burnt orange. Chris Plonsk, who overseas UT licensing was quoted in the WSJ, saying “You wouldn’t have thought it had anything to do with us.”

Well, if Chris Plonsk doesn’t have a problem with the non-burnt orange color that has appeared on the bud lights beer cans, I say drink one for Bevo!

Bill Bowman


13 Responses to “Burnt Orange Bud Light Brouhaha”

  1. It’s funny how much UT receives in royalties from burnt orange and the Longhorn. I agree it doesn’t resemble burnt orange or Texas, but I have no doubt that is what Budweiser was marketing for. Funny story; a company used UT’s trademarked longhorn and made a lot of merchandise with it on there. Well, UT found out and took it all from them and then gave it all away at Splash Bash two years ago.

  2. Here’s a way to cheer on the Longhorns during the National Championship Game – with burnt orange beer!

    The bartenders at Sherlock’s Baker St. Pub & Grill, 9012 Research Blvd., have concocted a burnt orange beer they’ll be pouring on Thursday, January 7 while Texas battles Alabama for the National Championship. The pub will remain open and continue to serve the burnt orange beer until 2 am.



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